For the first time, bimbu takes part in Geneva Watch Days, a significant moment for a young Swiss brand that champions a different approach to watchmaking. This presence marks an important milestone in the family's history, as it is Andrea Magada, son of Mario and nephew of Aldo, who presents the brand to the public and to enthusiasts.

This appearance naturally symbolises the transmission and family spirit that have driven bimbu since its beginnings. In the video, Andrea explains the origin of the project and the essential place of family in the creation of the brand. The name bimbu comes from a nickname shared between the Magada brothers. It has always expressed a strong bond, a sincere complicity and a human vision of luxury.

Andrea then traces the birth of the project. The brothers Aldo and Mario wanted to create a brand where emotion guides every choice, from design to materials. Their goal is simple: to offer authentic, precise and refined Swiss watchmaking, while providing complete transparency about how the watches are made.

The video also revisits the Patrium collection, bimbu's first collection. Andrea presents its pure aesthetic, its grade 5 titanium case and its mechanical movement, restored by Concepto. He also explains the central role of the semi precious stones that adorn the small seconds counter and certain inserts visible on the back of the watch. Jade, lapis lazuli, quartzite or turquoise: each stone tells a story and gives the watch a unique personality.

Andrea also highlights the freedom of personalisation, an essential aspect for the brand. Dial, material, strap colour, natural stone: the watch can evolve over time. This freedom reflects bimbu's vision: to create a living, simple and elegant object that follows its owner through everyday life.

Finally, the video places this presentation in the context of Geneva Watch Days 2025. Andrea underlines the importance of this independent event, which brings together houses of various sizes around a shared passion. For bimbu, taking part in this edition is a symbolic moment. It is an opportunity to introduce itself to the world with complete sincerity and to share its artisanal and family approach to fine Swiss watchmaking.