Swiss watchmaking sees the birth of a new star. bimbu, a young brand founded by Aldo Magada and his brother Mario Magada, is now attracting the attention of specialist media. Europa Star magazine recently devoted an article to this house with a bold concept, entitled "Discovering new watch brand bimbu".
A brand born of a brotherly bond and a philosophy of time
The name bimbu comes from a childhood word, full of tenderness and warmth. It expresses the human and intimate dimension behind every creation. For Aldo Magada, a well known figure in Swiss watchmaking, this adventure is above all a family story. But it is also a reflection on the value of time and the way we live it.
At bimbu, time is not owned; it is lived. Every watch becomes the extension of an emotion, a memory, a moment.
The Patrium model, extra thin design and a spirit of innovation
Presented at Geneva Watch Days 2025, the inaugural Patrium collection embodies this vision. It combines an 8.8 mm extra thin design with a grade 5 titanium case, a material that is light, resistant and hypoallergenic.
Inside, the hand wound Peseux 7001 calibre offers classic precision, enhanced by meticulous finishing carried out in Swiss workshops.
But bimbu's true signature lies in the small seconds counter, adorned with a semi precious stone. Quartzite, jade, spider turquoise or lapis lazuli: each stone tells a story, making every watch unique and personal.
The art of detail and the freedom of bespoke creation
bimbu does not merely design beautiful watches. It also reinvents the collector's experience. Thanks to an online configurator, every client can personalise their watch according to their tastes: choice of materials, dial, strap, stone, or even case.
Even the presentation case, designed as a travel accessory that converts into a leather pouch, reflects this approach centred on everyday life and lasting emotion.
A discreet and emotional luxury
As Europa Star points out, bimbu does not seek to seduce through excess, but through sincerity. Here, Swiss luxury is expressed through discretion, lightness and intention. It is not about showing the time, but about feeling it.
This philosophy resonates in an era where enthusiasts seek greater authenticity, durability and meaning. In this respect, bimbu stands out as a new voice in contemporary watchmaking, at the crossroads of craftsmanship and emotion.
bimbu does not merely make watches. It tells a story, that of time lived, shared and felt. With its extra thin creations, noble materials and artisanal approach, the brand brings a breath of fresh air to Swiss watchmaking.
