The story of bimbu Patrium is rooted in a deeply human vision of Swiss watchmaking. This inaugural collection, born of a family project, explores the meeting point between heritage, craftsmanship and creative freedom. From the outset, the Magada brothers wished to bring an intimate and sincere meaning back to the contemporary Swiss watch.

Founded by Aldo and Mario Magada, the bimbu brand reflects over sixty years of family values. The childhood nickname bimbu, a symbol of complicity and warmth, embodies this spirit. After four decades at prestigious houses such as Omega, Piaget, Breitling and Zenith, Aldo Magada chose to return to the essentials. Together with his brother, he envisioned a more open, free and deeply human form of watchmaking.

The bimbu Patrium collection pays tribute to Swiss craftsmanship by combining tradition and modernity. Its 39 mm grade 5 titanium case, entirely manufactured in Switzerland, expresses lightness and finesse. The Peseux 7001 movement, reworked by Concepto in La Chaux de Fonds, celebrates traditional mechanics and the charm of manual winding. Thanks to this extra thin architecture, the watch offers an elegant and discreet presence on the wrist.

Each model stands out with a dial in semi precious stones: jade, lapis lazuli, quartzite or spider turquoise. These natural materials bring depth, texture and singularity. Moreover, the stone inserts visible on the back create a rare aesthetic continuity. Together, they form a subtle harmony between modern design and the authenticity of the material.

However, the essence of the collection also lies in its evolving nature. Thanks to an ingenious interchangeability system, straps and dials can be changed in an instant. This freedom of expression allows every owner to adapt their watch to their style and their daily life. A bimbu watch thus becomes a living object, designed to evolve.

With bimbu Patrium, the brand offers a sincere, discreet and inclusive form of luxury. Every timepiece tells a story, connects Swiss craftsmanship with Italian elegance and celebrates legacy. It is watchmaking with meaning, where time is not owned: it is lived.