The daily newspaper Le Figaro recently featured bimbu, the Swiss watchmaker founded by Aldo and Mario Magada. The two brothers share the same passion for fine watchmaking. Inspired by the watchmaking counters of the nineteenth century, they wish to recreate a place where artisans and collectors meet around shared expertise.
The article highlights the singular approach of Aldo Magada, an emblematic figure in the sector. After forty years spent at Swatch, Omega, Piaget, Breitling and Zenith, he now puts his experience to work on a more personal project. With bimbu, he champions a free, human and authentic vision of creation.
The brand does not seek to reproduce classic industrial models. It favours collaboration between the finest Swiss watchmakers, dial makers and artisans. Each watch becomes the fruit of collective work, true to the spirit of historic workshops.
We offer our watches at a fair price. It reflects the value of the craftsmanship and the excellence of our partners. — Aldo Magada, in Le Figaro
At bimbu, the goal is not margin, but fairness. Without external investors, the house retains a precious independence. This freedom allows the client to be placed at the heart of the process and to offer a genuine creative experience.
The first collection, Patrium, embodies this philosophy. Entirely made in Switzerland, it combines contemporary design with artisanal tradition. Its 39 mm grade 5 titanium case, its semi precious stones and its Peseux 7001 movement, revisited by Concepto, testify to extreme care. Each watch can be personalised: dial, hands, strap or even Italian leather case.
The straps, made by Multicuirs SA in Geneva, come in alligator, grained leather or FKM rubber. The dials, signed GT Cadrans in Lonay, play with light and depth. The 18K gold hands, produced by Maison Waeber in Fleurier, recall the strong bond between tradition and modernity.
With bimbu, Aldo and Mario Magada offer a serene vision of luxury. Far from the superfluous, the brand celebrates durability, sincerity and craftsmanship. Every detail conveys an emotion. Every watch tells the story of time, without seeking to own it.
