During bimbu's interview for The Real Time Show, broadcast during Geneva Watch Days 2025, Aldo Magada, cofounder of bimbu, shares his vision of Swiss watchmaking. He tells the story of the brand's origins, its name, and the philosophy guiding every creation.

The name bimbu comes from a childhood nickname shared between Aldo and Mario Magada. This word symbolises their brotherly bond and the simplicity they wish to convey. Together, they envisioned a human sized watchmaking house, founded on sincerity, respect for time and Swiss craftsmanship.

In The Real Time Show, Aldo Magada explains their wish to create a watch for everyone. The Patrium collection does not seek to separate genders. It celebrates a universal, elegant and timeless design. Every model reflects their desire to bring people together around an idea of time lived, not owned.

bimbu does not follow the logic of demonstrative luxury. The brand prioritises authenticity and quality. Aldo Magada insists on a simple principle: "to offer, at a fair price, work of artisanal excellence." This approach places human value at the heart of every watch.

Every Patrium is entirely made in Switzerland. The 39 mm grade 5 titanium case guarantees lightness and comfort. The Peseux 7001 movement, reworked by Concepto in La Chaux de Fonds, offers finesse and reliability. The result unites tradition and modernity in a carefully executed design.

The dials, cut from semi precious stones such as jade, quartzite or lapis lazuli, bring depth and character. The 18K gold hands and interchangeable straps complete this pursuit of harmony. Everything is designed to let each wearer personalise their watch according to their style.

We wanted a watch that brings people together, not one that sets them apart. — Aldo Magada

Throughout the interview, the house asserts a new path for Swiss watchmaking. It celebrates freedom, emotion and legacy. More than an object, each watch becomes a link between people and the time they share.