Geneva Watch Days is unlike any other luxury watch event in the world. Instead of taking place inside a single exhibition hall, it transforms Geneva into a sprawling, city-wide showcase of horological excellence. Over several days, the city’s most prestigious hotels, boutiques, and lakeside venues host brand presentations, watchmaking demonstrations, and exclusive previews. The result is an immersive experience where collectors, journalists, and enthusiasts can explore the latest creations in a more relaxed, personal setting.
For anyone passionate about fine watchmaking, attending Geneva Watch Days is both inspiring and rewarding. It’s a rare chance to not only see world premieres from leading maisons but also meet the artisans, designers, and innovators shaping the future of Swiss horology. As a Geneva-based brand, Bimbu understands the magic of this event, and offers visitors an insider’s perspective on how to enjoy it to the fullest.
One of the biggest draws of Geneva Watch Days is its decentralized format. Rather than gathering all participating brands under one roof, the event allows each maison to host its own showcase in carefully chosen venues. These can range from luxury hotel suites with panoramic views of Lake Geneva to flagship boutiques offering private watch viewings. This approach gives each brand the freedom to create a unique atmosphere that reflects its identity.
The result is a watch fair that feels less like a trade show and more like a cultural festival. Visitors are encouraged to walk between venues, often discovering hidden gems along the way. Many presentations are open to the public, while others, especially those revealing limited editions, are by invitation only. This blend of accessibility and exclusivity makes Geneva Watch Days a standout in the luxury watch calendar.
Geneva Watch Days 2025 will take place from 4–7 SEPTEMBER 2025, drawing both local and international visitors to the heart of Swiss watchmaking. The event typically spans several days, with brand presentations staggered across the schedule to ensure there’s always something new to discover. While many exhibitions are open to the public, registering in advance ensures access to event updates, brand announcements, and special activities that may require prior booking.
For collectors and professionals seeking a deeper experience, certain brands offer private previews, workshops, and invitation-only evenings. These exclusive sessions often require reaching out to the brand’s press or client relations team ahead of time. Planning early gives you a better chance of securing those coveted appointments, especially with brands unveiling highly anticipated or limited-edition pieces.
Geneva Watch Days’ charm lies in its city-wide footprint, with venues scattered across some of the most iconic locations in the city. Key spots to include on your itinerary are:
Visiting a mix of these venues ensures you’ll experience both the grandeur of established maisons and the creativity of independent watchmakers, all within walking distance along the beautiful shores of Lake Geneva.
With so many brands, venues, and experiences packed into just a few days, having a plan is essential for making the most of Geneva Watch Days. Start by reviewing the official list of participating brands and marking those you absolutely don’t want to miss. Then, group your visits geographically to minimize travel time, several venues are clustered around the lakeside, while others are within walking distance in the city center.
It’s also important to balance scheduled appointments with open slots for spontaneous discoveries. Some of the best finds happen when you stumble upon a smaller brand’s presentation or a pop-up exhibition while walking between venues. Keep an eye on the event’s official channels, as last-minute announcements and open invitations often pop up during the fair.
To navigate Geneva Watch Days like a seasoned visitor, a few insider strategies can make all the difference. Arriving early in the day gives you a better chance to speak directly with brand representatives before crowds build up. If you’re hoping to attend an exclusive preview, contacting brands weeks in advance is your best bet, especially for highly anticipated launches.
Networking is key at an event like this, so don’t shy away from striking up conversations with fellow enthusiasts, watch journalists, or even brand CEOs you may bump into at a café or lakeside terrace. Geneva Watch Days is as much about community as it is about the watches themselves, and those connections can lead to private invitations, early access to collections, or even special pricing on select models.
Geneva Watch Days is the perfect excuse to explore one of Europe’s most elegant cities. Between exhibitions, take time to stroll through the Old Town, where cobblestone streets lead to charming cafés and boutique shops. The Patek Philippe Museum is a must for any horology lover, offering a deep dive into centuries of watchmaking history.
For luxury shopping, Rue du Rhône is lined with high-end boutiques, while the Jet d’Eau and Parc des Bastions provide scenic spots to relax. And if you’re extending your stay, Geneva’s proximity to the Jura Mountains and Lake Geneva’s surrounding wine region makes it easy to add a touch of nature and gastronomy to your trip.
While Geneva Watch Days offers countless opportunities to discover world-class brands, Bimbu stands out as a destination for those seeking an intimate, highly personalized experience. Located right in the heart of Geneva, our showroom offers private viewings where you can explore our latest creations, learn the inspiration behind each piece, and appreciate the craftsmanship that defines our brand.
Visiting during Geneva Watch Days means you’ll experience Bimbu at its most vibrant, as we unveil exclusive pieces and host special sessions for collectors and enthusiasts. Whether you’re adding to your collection or looking for your first luxury timepiece, our team is here to make your visit unforgettable.
Attending Geneva Watch Days is about more than seeing the latest timepieces, it’s about immersing yourself in the culture, craftsmanship, and community of Swiss watchmaking. With its open, city-wide format and mix of established maisons and daring independents, the event offers something for every watch lover.
By planning ahead, exploring beyond the main venues, and connecting with brands like Bimbu, you can turn your visit into a truly unique experience. Whether you leave with a new watch or simply lasting memories, Geneva Watch Days is a journey every horology enthusiast should make at least once.
