Geneva Watch Days 2025 is set to be one of the most anticipated events in the global watchmaking calendar, bringing together the world’s most prestigious brands, independent artisans, and passionate collectors. Hosted in the heart of Geneva, the city renowned as the capital of haute horlogerie, this year’s edition promises an even richer program of exclusive launches, networking opportunities, and immersive experiences for watch enthusiasts.
For Bimbu, a luxury watch brand deeply rooted in Geneva’s refined craftsmanship tradition, this event is more than just an exhibition, it’s a celebration of artistry, precision, and innovation. Whether you’re an industry insider, a seasoned collector, or a first-time visitor, Geneva Watch Days offers a rare opportunity to explore the latest trends and witness the future of Swiss watchmaking unfold in real time.
Geneva Watch Days 2025 will take place from August 26 to August 30, 2025, transforming the city into an open-air stage for horological excellence. Unlike traditional watch fairs confined to one exhibition hall, this unique event spreads across multiple prestigious locations in Geneva, from luxury hotels and boutiques to dedicated exhibition spaces, allowing visitors to experience the city while engaging with the world’s finest timepieces.
In addition to in-person showcases, the hybrid format will return, offering digital presentations and live-streamed launches for global audiences who cannot attend. This flexible structure ensures that whether you are walking along the scenic shores of Lake Geneva or tuning in from across the world, you’ll have front-row access to the latest innovations and collections that define the luxury watch industry.
Launched in 2020 as a more flexible and collaborative alternative to traditional watch fairs, Geneva Watch Days quickly established itself as a must-attend event in the luxury watch industry. Unlike large-scale exhibitions such as Watches & Wonders, this event was designed with a decentralized, boutique-style approach—allowing brands to present their creations in more intimate, curated settings across Geneva.
Over the years, the event has grown in size and prestige, attracting both legendary maisons and avant-garde independent watchmakers. It has also earned a reputation for being more accessible to the public, offering collectors, journalists, and enthusiasts the chance to get closer to the people and stories behind each timepiece. By blending heritage with innovation, Geneva Watch Days has become a platform that celebrates watchmaking’s past, present, and future.
Geneva Watch Days brings together an impressive lineup of participants, from globally renowned watch maisons to independent brands pushing the limits of design and technical mastery. Each year, these exhibitors showcase a mix of brand-new releases, limited editions, and exclusive previews designed to captivate the world’s most discerning collectors.
In 2025, visitors can expect to see a carefully curated roster that may include:
This diverse mix ensures that whether you are drawn to the timeless elegance of established names or the daring creativity of independent watchmakers, Geneva Watch Days 2025 will offer a wealth of inspiration and discovery.
One of the most exciting aspects of Geneva Watch Days is the unveiling of brand-new collections and special editions. In 2025, attendees can look forward to a mix of innovative complications, bold material choices, and refined design upgrades from the industry’s leading brands. Expect to see everything from ultra-thin tourbillons and skeletonized movements to vibrant color palettes and sustainable materials making their mark on the luxury watch scene.
For collectors, the event offers a unique chance to preview and even pre-order limited-edition pieces before they hit the wider market. These moments are not just about seeing a watch—it’s about experiencing the story, craftsmanship, and passion that goes into each creation. Brands like Bimbu often use this platform to present exceptional models that blend Swiss tradition with modern elegance, making them highly sought-after by discerning buyers.
Geneva Watch Days is known for its inclusive format, welcoming both professionals and the general public. While some events are by invitation only, reserved for press, industry insiders, and VIP collectors, many exhibitions are open to anyone who registers in advance. This makes it one of the few luxury watch events where enthusiasts can interact directly with watchmakers, try on timepieces, and discover the latest trends firsthand.
If you’re planning to attend in person, it’s best to book accommodation in Geneva early, as hotels near the lakefront and city center fill up quickly during the event. For international visitors, Geneva’s well-connected airport and public transport system make attending the fair seamless. For those unable to travel, the hybrid format offers live-streamed presentations and virtual tours, ensuring the spirit of the event reaches a global audience.
Geneva Watch Days has become a strategic moment in the global luxury watch calendar. By timing major launches and exclusive reveals during this week, brands can generate international buzz and strengthen their market presence before the year’s end. The event also provides a platform for industry networking, from forging retailer partnerships to connecting with journalists and influencers who shape global watch trends.
For collectors and investors, this fair is a key indicator of where the luxury watch market is headed. Whether it’s a shift toward sustainable materials, a resurgence of vintage-inspired designs, or the rise of advanced complications, Geneva Watch Days often sets the tone for what’s to come. As a Geneva-based brand, Bimbu remains at the heart of these developments, ensuring its collections not only reflect Swiss watchmaking heritage but also anticipate future trends.
Beyond the watch showcases, Geneva offers a wealth of experiences for visitors. The city is home to prestigious shopping districts like Rue du Rhône, where luxury boutiques line the streets, as well as historic landmarks such as the Jet d’Eau and the Old Town’s cobblestone streets. Fine dining is another highlight, with Michelin-starred restaurants and lakeside cafés providing the perfect setting to unwind after a day of watch viewing.
For those seeking a truly immersive experience, visiting local watch ateliers or boutiques is a must. The Bimbu.ch showroom welcomes guests looking to explore Swiss craftsmanship up close, offering a curated selection of timepieces that embody both elegance and innovation. Whether you are here for the event or extending your stay, Geneva’s blend of culture, luxury, and horological excellence makes it an unforgettable destination.
For serious watch collectors, Geneva Watch Days is far more than an industry showcase—it’s an opportunity to engage directly with the masters behind the timepieces. Many brands offer private appointments, giving collectors the chance to handle rare models, understand their unique features, and hear the stories behind their creation. This level of access helps enthusiasts make informed additions to their collections, often before the pieces become available to the wider market.
Beyond the allure of exclusivity, the event also serves as a platform for discovering investment-worthy watches. Limited editions unveiled here frequently gain value over time, making them attractive both for their craftsmanship and potential return. By attending, collectors can secure pieces that combine aesthetic appeal, technical innovation, and long-term desirability,values that Bimbu embodies in every watch it creates.
Geneva Watch Days 2025 promises to be a landmark event for anyone passionate about horology, offering unparalleled access to the latest innovations, timeless designs, and the creative minds shaping the future of watchmaking. From iconic maisons to daring independents, the variety and quality on display make it an essential date in the luxury watch calendar.
As a Geneva-based luxury brand, Bimbu is proud to be part of the city’s watchmaking tradition and to share in the excitement that events like this bring. Whether you’re attending in person or following from afar, we invite you to explore our curated collection, crafted for those who appreciate elegance, precision, and the art of time. Visit our showroom or browse our online selection to discover a timepiece worthy of your story.
