How to Attend Geneva Watch Days: Locations, Events & Insider Tips

Switzerland isn’t just the birthplace of legendary timepieces, it’s the stage where the world’s most influential watch events unfold. From Geneva’s lakeside salons to Basel’s grand exhibition halls, these gatherings shape the future of horology while honoring centuries-old traditions. Here, deals are made over leather-bound catalogues, trends are set with the turn of a bezel, […]