Geneva Watch Days 2025 – Finally, the moment to meet!

From September 4 to 7, the 6th edition of the Geneva Watch Days will take place — a highlight in the calendar of every watch enthusiast. This event is a rare occasion for encounters and exchanges among lovers of fine watchmaking, whether at the exhibition under the Pavilion, by visiting the participating brands during the […]

How to Attend Geneva Watch Days: Events, Locations & Insider Tips

Geneva Watch Days is unlike any other luxury watch event in the world. Instead of taking place inside a single exhibition hall, it transforms Geneva into a sprawling, city-wide showcase of horological excellence. Over several days, the city’s most prestigious hotels, boutiques, and lakeside venues host brand presentations, watchmaking demonstrations, and exclusive previews. The result […]

Geneva Watch Days: A Watch Enthusiast’s Guide to Geneva

Geneva Watch Days is more than just a trade fair, it’s an immersive experience that blends world-class horology with the elegance of one of Europe’s most beautiful cities. Over several days, Geneva transforms into an open-air celebration of timekeeping, with luxury maisons, independent watchmakers, and passionate collectors converging on the shores of Lake Geneva to […]

What Is Geneva Watch Days? A History of the Independent Watch Fair

In just a few short years, Geneva Watch Days has transformed from an ambitious idea into one of the most exciting fixtures in the global watch calendar. Known for its relaxed, city-wide format and emphasis on accessibility, the event has become a magnet for both major luxury maisons and independent watchmakers eager to present their […]

How to Attend Geneva Watch Days: Locations, Events & Insider Tips

Switzerland isn’t just the birthplace of legendary timepieces, it’s the stage where the world’s most influential watch events unfold. From Geneva’s lakeside salons to Basel’s grand exhibition halls, these gatherings shape the future of horology while honoring centuries-old traditions. Here, deals are made over leather-bound catalogues, trends are set with the turn of a bezel, […]

Geneva Watch Days 2025 – Ultimate Guide to Dates, Brands, Highlights & How to Attend

Geneva Watch Days 2025 is set to be one of the most anticipated events in the global watchmaking calendar, bringing together the world’s most prestigious brands, independent artisans, and passionate collectors. Hosted in the heart of Geneva, the city renowned as the capital of haute horlogerie, this year’s edition promises an even richer program of […]