On September 4, 2025, RTS featured bimbu in its Couleurs Locales program. A sincere encounter with Aldo Magada, CEO of bimbu and a respected figure in the Swiss watch industry. It was an opportunity to share his vision of time, design, and the future of an ever-evolving industry during the Watch Days Geneva.
At bimbu, we believe that time cannot be owned – it is lived. It accompanies emotions, encounters, and the moments that matter. Each watch we create reflects this conviction: time is an intimate experience, a personal connection between people and their everyday lives.
Aldo Magada has carried this philosophy since the brand’s beginnings. His career, shaped within some of the most prestigious watchmaking houses, taught him the importance of detail, craftsmanship, and emotion. With bimbu, he aims to redefine how we perceive the watch – not as a symbol of status, but as something sincere, alive, and accessible.
The patrium collection perfectly embodies this spirit. Each natural stone tells a different story. Quartzite, jade, turquoise, or lapis lazuli – raw materials transformed into unique timepieces. The pure design and Swiss precision come together to create watches that are both elegant and close to nature.
In the interview with RTS, Aldo Magada shares this vision with authenticity. He speaks about the inspirations behind bimbu, the passion for detail, and the desire to make watchmaking resonate differently.
We invite you to watch the full Aldo Magada bimbu interview on the RTS website here and to explore the patrium collection at bimbu.ch.
